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Digital signage inside museum. A girl in a hat taking picture with her smart phone. Couple on the background taking a lovely walk.

Imagine a place where you can find the Mona Lisa, the David of Michaelangelo, the Starry Night by Vincent Van Gogh. A site full of historic exploration, the tools the caveman used, or even the remnants of a war. Imagine a place where we can have a peek of the past, a glimpse of how it shaped our lives. A feel of a moment of time as if you were there, how it whispers voices from the void. Imagine a place of ideas: of beauty and madness with a touch of unfathomable secondhand experiences and feelings.

People at the museum. Starry night at the center.

It is that place called ‘museum’.

Mona Lisa in a museum. People taking pictures with their smartphones.

As far as it is a site that collectively exhibits the richness of a history that we can never touch, it is also a place where people shy away. Average people often view museums as intimidating and boring; somewhere only kids from your visits are told to do so for their school essay. It is a common misconception that it is only a location where you will be shushed by a grumpy art curator like he is a stern librarian, or because you are trying to be smart to grasp everything you see like a supercomputer. People are busy nowadays, and a visit at the museum has become a rather last option in spending their free time. There are also plenty of museums out there that are still yet to be discovered, it just needs to be seen, and be heard.

Museums are still adapting to the new forms of technology in the digital age. It is a challenge that museums face, and some are getting better at it. There are a myriad of digital transformations that museums use. One innovative approach is using digital signage.

Digital signage offers a variety of versatility: from greeting visitors in vivid colors, to bringing an artist’s vision to life. Let us further examine how digital signage works and shapes the museums into a whole new world:

Creative Way of Greeting Visitors and Public Relations

What is a better way of appealing to the visitors and make them feel welcomed than greet them in aesthetic visuals and archaic displays? Digital signage makes it possible to meet the two. Strategically placed digital signage in museums can easily entice visitors for high foot traffic; making them feel the old touch of history in a modern way. It is also an entertaining approach to communicate information about upcoming exhibits and events- thus, easily broadcasting messages that are both informative and engaging.

Immersive Approach of Sharing Information

As we go beyond the digital age, our interaction with technology has become a trend. We are in the age of short attention span, and with the seemingly vast information that is accessible by a single tap, digital signage makes it even easier for museums to keep their visitor’s attention in place with entertaining videos or retelling stories that is sure to grab its audience’s attention while keeping it educational.

Fun Games and Exhibits

Do you want to be a Picasso for a day and color his works, or maybe take a quiz of how much you learned from Leonardo da Vinci’s The Last Supper? Digital signage makes it accessible to interact with fun games and exhibits. Visitors can now have the choice to step back from information overload and flourish from a wide choice of puzzles, coloring games, and much more. It is also rather remarkable to broadcast information in videos than a wall full of text information.

Bringing Artist’s Vision and Past History to Life

Robert Smithson once said, ‘Visiting a museum is a matter of going from void to void.’ Museum has become a conduit in bridging across the past, present, and future. Digital signage helps tell stories in a way that has never been done before because it provides an interaction where people can easily experience now. It also helps the visitors further interpret an artist’s vision and have a perception of what the artist sees that makes them relate to it.

Give Touch to the History with Touchless Innovation

While nowadays we are faced with a great threat on our health due to the pandemic, and establishments adapt to the new normal, one big idea of going digital on self-service is a touchless innovation. Touchless solutions today range from simple proximity sensors to mobile phone calibration. It is a solution that is still evolving. And this safer interaction with screens will likely become part of something in demand in the future (Cooper, 2021). Touchless digital signage is a significant addition to museums as they consider alternatives.

We can never go back to the past. But we can improve our present to be better in the future. Museums can do better in giving the best experience for visitors. It can never be empty- it just needs the proper projection by creating a memorable familiarity for them. History is a guide. Art is the compass. And technology is the map. These go hand in hand with shaping the best museum experience as we know it.

Give out the best when it comes to opting for digital signage solutions. Mediacast Digital Group is elated to introduce you to these innovative ways of advertising.

Sources:

Cooper, Bradley (2021). Touchless makes big strides in self service. Retrieved from https://www.kioskmarketplace.com/articles/touchless-makes-big-strides-in-self-service/.