How do they do it?
Digital signages have indeed marked its role in all sorts of industries. The uses of these modern technologies have surely provided the help needed by many companies.
Do you have those moments when you see a restaurant and want to browse through its menu first before settling in but have no access it? Your excitement suddenly turns to dullness.
Here is a tip to all restaurant owners— get digital signages!
Below are its innovative uses a restaurant does to take advantage of its existence.
Digital screens are in! Traditional menu boards are out! We have to admit, high-definition screens are way better when showing food and drinks on a menu. Unlike the printed materials, which can be costly, they won’t have the same effect on customers as it does in digitized version. Plus, you can update anytime without having to worry the printing and the costs. You can now be able to see the newest products and the favorites in just one click.
Improves Waiting Experience
We all get cranky when we’re hungry, isn’t that right? What’s worse is that sometimes you have to wait for so long before you can eat. Therefore, waiting without having anything to divert your attention to is the ultimate chaos for anyone’s day.
With the use of a digital signage, customers and even food delivery riders can wait happily. It won’t get your orders done quickly but it will give you the entertainment you need for a helpful distraction. You may display contents such as facts and trivia about the business, commercials you have aired throughout the years, how their orders are made, and the likes. Waiting does not have to boring anymore!
Engagement with Customers
Restaurants have different strategies in engaging with their customers, one enjoyable thing about these digital signages is that when playing music, you can have them input their song recommendations! It’s just like eating at fancy restaurant with musicians on a violin, piano, and such. You can now get to learn their music taste without having to directly ask them.
Aside from that, you can have the customers as well to put up their ratings and reviews on their experience right before they leave. They will have to do just a few clicks and there you have it, you get to know how they feel about your restaurant without taking so much of their time.
You can also make your customers recognize the achievement of your restaurant by putting it on display. In that way, you get to gain the trust of your customers that the quality of your service is validated.
Avoid Long Waiting Lines
A digital signage does not only keep you entertained and display important information, it can help with dealing with the long lines at the counter. To decrease the waiting time of customers is the dream of everyone engaging in restaurant business.
There is a top-secret weapon that mostly seen in fast-food restaurants— a self-ordering kiosk. Business owners love that, but customers are not fond of waiting.
Thus, a self-ordering kiosk helps manage the organization of orders. These are probably in the favor as well for introverted customers! There is no longer a need to practice your lines when ordering. It does not only lessen the waiting time but also improves accuracy of orders (Sabriu, n.d.).
In this modern age, it is important to keep up with the technological aspects. This does not only make life easier for us but helps deal with the things we used to worry about before these solutions came. Indeed, it is very clear that innovative solutions do not slow down but rather improves faster than ever.
No business is easy to handle. We can now worry less of how to attract customers using technology. With the tips given, to maximize the flexibility of a digital signage is the key to success. We can now include the brand personality of the business owners and be able to express the feelings and thoughts in just one click (Sun, 2020).
Digital signage is great for its obvious uses, but the more we think outside the box, we are able to come up with more benefits that anyone can imagine. It is truly a remarkable use.
Sabriu, Ilir (n.d.). Top 5 Most Innovative Uses of Digital Signage in Restaurants. Retrieved from https://www.databeat.net/databeatblog/top-5-most-innovative-uses-of-digital-signage-in-restaurants.
Sun, Anita (2020). 11 Ways A Restaurant Can Be Awesome with Digital Signage. Retrieved from https://www.kuusoft.com/blogs/awesome-restaurant-digital-signage-restaurantanx/.