At one point in time, we have stayed in a hospital. It may or may not be you. It could be somebody else close to you. It is a place we certainly avoid. We shy away from hospitals, reluctant to stay in a place where one’s anxiety and stress may be triggered. But sometimes, things just happen. We fall ill or someone close to us does. And a sleepover in a hospital is just the best option to consider at the time. A heightened negative emotion fills our gut because who wants to stay in a place where death and sickness happens all the time? We endure a despairing stay inside a facility where time seems to be painful and endless. The last place we want to be is inside a hospital room, pondering when we can go back sleeping tightly on our loving bed. We long for home – our haven and our comfort zone. We manage to entertain ourselves staring at the empty walls of the hospital room. We think of ways to move our attention away from this difficult time because the anxiety and stress is slowly creeping in. That is why some hospitals introduce a relatively new way of entertainment – television.
But this is not just a typical television. This is customized to work in special functions meant only for a commercial television. While we all know that normal television plays an important role in killing our boredom, hospital television scales on a much more usability. From billing information to movie-viewing, this television is reliable in the hospital setting.
So why do we call this small screen your comfort away from home? Here’s why:
Hospital TVs provide a helpful distraction for patients and visitors alike as a pastime. It gives an unfathomable comfort during trying times. It provides a positive impact on healing and overall satisfaction (Barker, 2016).
It creates a safe space for patients to feel like they are in their own home through quality entertainment. It also serves as a moral boost for them, the hospital’s way of treating their patients with utmost care and concern while projecting their brand in the best possible way. A pleasant atmosphere can influence a patient towards better health. After all, good service is as good as sincerity and integrity.
Hospital TV as your comfort buddy
A stay in a hospital can be depressing. The idea of putting up a Hospital TV evolves from patient’s overall satisfaction and recovery rate. But it does not just end there. Visitors alike can also make use of this technology. While it stands an entertainment, it also serves as a platform for education for patient’s care. This technology brings information, education, advertising, and entertainment altogether in a single device.
When it comes to entertainment, this device can be used for streaming, casting, watching TV programs, gaming, social media browsing and renting video-on-demand. It can also be connected to the internet and cable, so you won’t have to worry about watching your favorite TV show or playing a relaxing app in the background. Surely, this is a platform for a personalized experience.
As mentioned earlier, Hospital TVs have a broad range of function. While these are mainly used for entertainment purposes, these can also be used as a conventional tool for information-sharing and communication.
This specific and interactive feature show the patients in their room their billing information days ahead before discharge.
Branding and Welcome Messaging
A stay in a hospital is not a welcoming feeling but this alleviates the anxiety and make them feel at ease. This also establishes a connection of a comforting service of the hospital to the patient and family.
This system provides a real-time communication by sending out prompts to screen. Very useful in medication reminder or upcoming patient check-up.
A great tool in providing organizational training within the hospital premises for staff training and standard operational procedures.
Opportunities for Sales and Promotions
A great platform for movie rentals, advertising, promotions and hospital products and services.
Audio and visual cues can be used to teach family members about the patient’s condition, treatment care and medication. Video-on-demand that is available can be tailored for the patient’s needs.
Home comfort is irreplaceable for sure. But Hospital TV can provide an improvised solace that impacts a patient’s well-being. Because entertainment medium like these can help improve their health status and shorten their stay (Khan, 2020). These also bridges the gap of information and communication and deliver quality service that are both beneficial for staff, patients, and visitors alike.
Barker, Matt (2016). Healthcare televisions enable hospitals to offer patient-centric care. Retrieved from https://www.healthcarefacilitiestoday.com/posts/Healthcare-televisions-enable-hospitals-to-offer-patient-centric-care–12384.
Khan, Rabina (2020). TV is an essential comfort for isolated hospital patients – so why are they still being charged to watch it?. Retrieved from https://www.independent.co.uk/voices/coronavirus-nhs-patients-netflix-amazon-hospital-visitors-isolation-a9452546.html.