Mobile LED Truck and Food Truck are both relatively new business ideas slowly making its introduction in the market. While we all know that these two emerging crazes are becoming more and more popular, combining both is still unconventional to many. It is true that you pay a bit over the odds – from customization to the tools to be used. A startup is not going to break the bank but it sure costs big bucks. But it is one of the many business ideas that is thriving and will continue to exist in the future. So how do you maximize the amount of investment you are going to use for this powerful combination? Let us find out.
Mobile LED Truck
A mobile LED truck is one of the innovative digital signage tools where a massive LED wall is built on the side of the trailer that is mobile, typically categorized as an OOH advertising (Wikipedia.org, n.d.). Like most of the technologies out there, it also has its advantages and limitations.
Advertisers are slowly adapting due to its uniqueness and creativity as it makes their brands stand out from the crowd. With its lively animations, flashy images, attention-grabbing sounds being shown-off, ad campaigns are truly remarkable. However, there is a minimal guidelines and law policies with the use of mobile LED Truck for its traffic hazards.
A food truck is a motorized vehicle customized to prepare and sell food and beverages, categorized in the street food industry (Wikipedia.org, n.d.). Started gaining popularity in 2008 as a restaurant-concept dining, food truck business became a major success in the small business venture.
Typically a less expensive alternative of a brick-and-mortar restaurant, some are extensions of fixed ones. The uniqueness of this business is its mobility and how it brings the food closer to their target market. Its flexibility makes it easier for owners to operate anywhere or where people gather (Mealey, 2021). There are also regulations and laws to abide when operating a food truck, such as securing a permit to park and local zoning restrictions.
The Perfect Business Combo
The growing popularity of food truck makes it a steadily profitable investment. Fueled with carefully drafted business plan, strategically set location, deliciously good food and well-designed truck, mobile food business is sure to skyrocket your success. Leveraging the LED wall into your food truck is something that is out-of-the-box, but it levels up the game and generate more income.
The key importance of adding LED wall to your food truck business is customer reach. The potential number of customers that you can reach is maximized because first, it is mobile and second, it is attractive. But there are more to this than just reaching customers. Here are the following advantages of having the best of both worlds with mobile LED and food truck:
Bigger and better digital menus
Do you know that you can taste through your eyes? Research says that we perceive the taste of the food when we see it first. LED Wall helps you display mouth-watering visuals of your menu to attract more customers to buy from you. It is a sure-fire way to associate good food with your business. Also, it saves you time and money on printing and managing your food items because you can update at no extra cost.
Advertising on wheels
Nothing is better than hitting two birds with one stone by generating income on your food truck while making your business be well-advertised. The mobility of the food truck built with LED wall makes it easier for you to market your business anywhere you go. Promote, upsell and cross-sell and let your customers be informed on what is new with your business.
Low Operational Cost
It is discussed earlier that putting up a mobile LED and food truck is a bit pricey, but it sure saves cost in operations. From marketing your business to fuel consumptions, it does not put on much weight on monetary expenses. And because it is small, it requires lesser manpower, maintenance, and energy consumption. It is easy to manage which is a cost advantage on your end.
Bring the festivities closer to people with food and everything good. Be a caterer while promoting your food truck stationed on the flat near the event. Or be the event manager yourself! The bright and flashy lights of the LED is perfect to garner the attention of your customers while serving your products to them.
Investing in this kind of business has its pros and cons. Thriving in the food business industry requires going into the overdrive as the competition is tight. Putting a LED wall to your food truck gives you a competitive edge to ride the wave and move ahead. After all, food truck business is here to stay, and mobile LED can help you gain a maximum exposure. Are you ready to ride the wave?
Wikipedia.org (n.d.). Mobile billboard. Retrieved from https://en.wikipedia.org/wiki/Mobile_billboard.
Mealey, Lorri (2021). A History of the Food Truck. Retrieved from https://www.thebalancesmb.com/a-history-of-food-trucks-2888314.