Government

By applying tried and tested techniques, digital marketing activities and campaigns can deliver efficiencies and savings for our governments. Compared to traditional marketing, such as print and television, where production and output costs are high, digital marketing offers a more affordable solution for government to reach a wider net of people. Digital marketing activities and digital advertising campaigns can also be designed to meet a set budget.

Digital Signages successfully saves time, increases efficiency, and reduces the printing cost of traditional posters, assists in creating a multi-purpose signage, including: TV, welcome board, information bulletin, conference information, messages to guests and staffs, etc. With the majority of the population already reliant on digital technologies in their everyday lives, a modern government should also be leveraging digital advancements. With the introduction of digital signage in government buildings, the burden on staff can be eased and the visitor experience can be improved. In the long term, this will reduce running costs and improve public service satisfaction.

Case Studies

Sto. Domingo, Ilocos Sur

Area: Ilocos Sur
Product: LED Wall
Brand problem: Was using tarpaulins before. Making Public information dissemination slow and limited, especially on urgent cases.

How your product helped: Since the pandemic started, they’ve been making sure that their citizens are well informed of the COVID-19 protocols. LED Wall helped them disseminate real time public information.
How long has your product been mounted: September 2020.

Guimba

Area: Nueva Ecija
Product: Indoor and Outdoor LED
Brand problem: Traditional way of displaying information by the government and posting of announcements with the use of Tarpaulin and flyer. Costly and time consuming since they will need to create what will be in the tarpaulin and flyer and have it printed. These can no longer be recycled or used again.

How your product helped: By using the LED wall, announcements and information has been an effective way to spread updates to people around Nueva Ecija. The led wall helped ease the cost of the municipality as they do not need to always produce collaterals for announcements. Having the led wall displayed showed that the residence paid more attention to it simply because of how easily the digitized equipment can capture the attention of residents. It is remotely accessible since the government can immediately add more information or details and flash it on screen immediately.
How long has your product been mounted: July 2020

Philippine Army Taguig

Area: Taguig City
Product: Indoor LED Wall
Brand problem: Previous LED Wall is outdated and size is not ideal for their stage.

How your product helped: Proposed P3.9 Indoor LED Wall for a clearer display and recommended to upsize the led monitor into the size 3m x 8m so that it will be a good fit for the auditorium and that they can maximize the space available and this also can generate a greater and seamless viewing experience. This has become an innovative way on how they hold their events and conference meetings at Recarte Hall. The Recarte Hall has become one of the most used auditoriums in the area as majority of their events have been held here due to the availability of led wall which not only serves as their event equipment but also as a way to display information for the office members.
How long has your product been mounted: June 2020

Philippine Army, 2nd Infantry Division

Area: Tanay Rizal
Product: Indoor LED Wall
Brand problem: Manual type of having meetings. Used a projector to flash and display the presentation. Tendency for projector once it has been overused, it can expire and graphics displayed would be unclear.

How your product helped: We have suggested for them to already retire and not make use of the projector as it is costly and it tends to be worn out in due time. The led wall is a bigger monitor in which they can do their meetings and presentations. Not only is it cost efficient but the way it is presented is more appealing to the eyes of the meeting attendees. There is no need to always have the items adjusted in brightness or size and focus since the space in the room has been maximized when the led was installed.
How long has your product been mounted: June 2019

Philippine Sports Commission

Area: Manila
Product: Indoor Non-Touch Kiosk
Brand problem: The LGU was only using tarpaulins for their announcements. They find it costly and time-consuming every time they will make an announcement since it had to be layouted by and printed prior to posting. This was considered costly since they always need to have materials prepared. Also the printed materials tend to get lost and people do not pay much attention to it.

How your product helped: Since our Kiosk has USB playback feature, they can upload their announcements on the spot and immediately capture the attention of the people. Unlike before where they had to wait for 1 to 2 days for the tarpaulin to be printed which is also time consuming whenever it is needed to be removed or mounted.
How long has your product been mounted: September 2019

Ramon Magsaysay Awards Foundation

Area: Manila
Product: Touch Screen Kiosk
Brand problem: Did not want to have a traditional type of exhibit especially in the waiting area for the guest.

How your product helped: Since our Kiosk has USB playback feature, they can upload their announcements on the spot and immediately capture the attention of the people. Unlike before where they had to wait for 1 to 2 days for the tarpaulin to be printed which is also time consuming whenever it is needed to be removed or mounted.
How long has your product been mounted: September 2019