Digital signage technology is already a big part of the world. Its versatility has made it famous. The different industries across the globe have been using this technology to improve internally and externally. Moreover, this type of technology upgrades the sector to a new level. It can accommodate any industry or the needs and wants of any person.
Digital Signage Technology Versatility
LED and LCD screens are all around us. They have different functions and uses for different scenarios. Also, this technology is so versatile that it is effective across the following industries: retail, hospitality, healthcare, finance, government (Stl.com, 2018).
Before, the only known function of this technology was entertainment; now, there are many functions this technology can perform. Currently, digital signage technology enables different industries to stay flexible with the various business innovations, unlimited content creation and engages employees & customers in new ways (Harris, 2020). There is no loss in subscribing to digital signages because of their versatile functions. Finally, the cost of digital signages is not expensive (Williams, 2012). Given the different parts of this technology, other companies can advertise the products and completely eradicate their expense for printing materials.
Digital Signage Technology in Different Industries
The retail industry is one of the best benefactors of digital signages. Digital signage technology has improved the retail industry’s expanding reach & falling cost, changing customer behavior, and making contextually relevant content to drive sales (Boidman, 2018). As a result, digital signages placed in public venues reach more people than the internet.
In addition, this technology reduces costs for the retailing industry with their printing materials and different signages. Furthermore, this technology engages customers through the information provided on the screens that showcase the variety of retailed products. Lastly, since the customers know more about the product and the products themselves, this tech drives sales to increase.
The hospitality industry, such as hotels, puts digital signage technology to great use. Moreover, digital signages serve the following functions: a virtual concierge, conference directory and event guide, self-ordering kiosks, entertainment in waiting or sitting areas (Spectrio.com, 2020).
Hence, this technology provides people the information on their own through a digital concierge. The function of the digital concierge will give less human error and feed efficiency. Indeed, digital signage can also help engage hotel guests with the different dining options. Furthermore, different digital screens can serve many purposes for hotels, from entertainment to administrative.
The healthcare industry is no stranger to digital signages. The digital screens in health care waiting for areas eases the waiting time of patients. Then, its entertaining videos and admin functions help the clinics and hospitals be efficient in serving patients. Additionally, interactive and non-interactive digital screens also function as finders for patients and promotional materials for customers.
Consequently, the health industry produces fewer human administration errors and losses expenses through digital signages. Most importantly, digital signages have helped the Health Industry to provide safer services and excellent communication lines for their staff.
The use of digital signage technology is so vast that it has even reached the financial industries (Dme.us.co, 2020). Banks use different digital signages to promote their products and services. This technology in finance proves to be sustainable and engaging because it reduces printing materials and engages the customer to look for the information by themselves.
Digital Signages also escalates brand continuity and confidence through the vibe of professionality and elegance given by this technology. Lastly, this technology helps improve customer service and attract new customers through its different administrative functions.
The usage of digital signage technology is already on a global scale. Different governments have already subscribed to this technology because of its multiple functions (Troudigital.com, 2018). The government has used this technology to promote new policies and campaigns. Also, they use digital signages to inform and educate the public about services. In terms of internal functions, the government uses digital signages to create a channel for inter-departmental communication.
Additionally, employees use this for training and targets. Each government agency or branch also uses this tech for displaying meeting schedules & appointments and real-time alerts in case of emergency. The different facilities of the government also use digital signages for offering wayfinding assistance and directories for visitors. Finally, this technology also allows the government to disseminate better advertising helplines & online services, local news and traffic reporting, and local success stories & case studies.
Digital Signage Technology and the People
It is already a fact that this type of technology is efficient across industries. The most important factor to why it can be used across industries is because it is user-customizable.
Given that these products are user-customizable, each user can set this tech to their chosen function. So, whatever profession uses digital signages can accommodate their needs and wants. Thus, this technology transcends to every people.
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Dme.us.com (2020). Why Retail Banks and Financial Institutions Should Invest in Digital
Signage. Retreived from https://www.dme.us.com/2020/02/11/why-retail-banks-and-financial-institutions-should-invest-in-digital-signage.
Harris, T. (2020). Versatile Signage in a Changing World. Retrieved from
Spectrio.com (2020). Top 5 Uses of Digital Signage in the Hospitality Industry. Retrieved from
Stl.com (2018). The Versatility of Digital Signage. Retrieved from
Troudigital.com (2018). 10 Uses of Digital Signage For Government Facilities. Retrieved from
Worrall, T. (2017). Top 5 Benefits of Digital Signage in Health Care. Retrieved from
Williams, R. (2012). Versatility of Digital Signage. Retrieved from